The SKU activation platform for
CPG brokers and brands.
Stretched thin activating SKUs across UNFI, KeHE, Syndigo and retailer portals?
Hate filling out forms manually?
This used to take 100+ days across 15 portals with zero automation.
Not anymore.
We fixed the most boring, most expensive problem for brokers & brands
with the first platform built for the realities of CPG item setup.
ChargeUp's end to end SKU activation platform
consolidates item setup
into a single workflow.
Now you can easily set up:
New items at retailers & distributors
Syndigo, 1WorldSync, SPINS IX-ONE
Promotion paperwork across any portal
SKU Performance
For brands who want to know what their trade spend is actuallydoing.
TradeRadar gives you the most granular trade analytics in the market — profitability by SKU, by store, by promotion — so you can see what's working and stop spending where it isn't. Pair it with automated deduction dispute recovery and you're protecting margin from both sides.
Deductions Management
Our end to end automated platform evaluates $40M of deductions each month
Auto-disputes erroneous charges
12-month lookback recovers missed $$
Sales Universal Connector
Automatically executes retailer/distributor promotions (for you or your broker)
No more manual entry
No more missed deadlines
No more portal switching
SKU Dashboard
End-to-end SKU lifecycle economics
Launch cost, time to peak, promo lift, decay by retailer/distributor
Drill-down root-cause analysis
TradeRadar
Store- and SKU-level trade profitability
Automated data ingestion and harmonization
Works with your existing stack, no rip & replace
SKU Performance
For brands who want to know what their trade spend is actually doing.
Supercharge your team to move faster, reduce errors and missed deadlines by automating drudge work
New item setup
Auto setup new items at retailers & distributors
1WorldSync/Syndigo/IX1 setup & publish
Launching shortly - contact us for more info
Commission reconciliation
Automate manual processes
Verify correct payments by brand
Mapped to individual contract terms
12-month lookback ID's missed commissions
Automated brand planners
Auto-generate brand planners from your standard templates
View brand promo calendars at your fingertips (planned/submitted/approved)
Sales Universal Connector
Automatically executes retailer/distributor promotions
No more manual entry
No more missed deadlines
No more portal switching
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