The operational platform for CPG brands and brokers.

Set up new SKUs at retailers and distributors. Execute promo paperwork automatically. See exactly where your trade spend is working — and recover the margin that's leaking out.

ChargeUp runs the operational layer that brands and brokers spend too much time doing manually — new item setup across UNFI, KeHE, Whole Foods, Kroger, Sprouts, and 30+ other retailers; promo paperwork submission across every retailer portal; and granular trade spend analytics at the SKU, store, and promotion level. Everything is automated. Nothing falls through the cracks.

SKU Performance

For brands who want to know what their trade spend is actuallydoing.

TradeRadar gives you the most granular trade analytics in the market — profitability by SKU, by store, by promotion — so you can see what's working and stop spending where it isn't. Pair it with automated deduction dispute recovery and you're protecting margin from both sides.

Deductions Management

Our end to end automated platform evaluates $40M of deductions each month
Auto-disputes erroneous charges
12-month lookback recovers missed $$

Sales Universal Connector

Automatically executes retailer/distributor promotions (for you or your broker)
No more manual entry
No more missed deadlines
No more portal switching

SKU Dashboard

End-to-end SKU lifecycle economics
Launch cost, time to peak, promo lift, decay by retailer/distributor
Drill-down root-cause analysis

TradeRadar

Store- and SKU-level trade profitability
Automated data ingestion and harmonization
Works with your existing stack, no rip & replace

SKU Performance

For brands who want to know what their trade spend is actually doing.

Supercharge your team to move faster, reduce errors and missed deadlines by automating drudge work

New item setup

Auto setup new items at retailers & distributors
1WorldSync/Syndigo/IX1 setup & publish
Launching shortly - contact us for more info

Commission reconciliation

Automate manual processes
Verify correct payments by brand
Mapped to individual contract terms
12-month lookback ID's missed commissions

Automated brand planners

Auto-generate brand planners from your standard templates
View brand promo calendars at your fingertips (planned/submitted/approved)

Sales Universal Connector

Automatically executes retailer/distributor promotions
No more manual entry
No more missed deadlines
No more portal switching